Many people ask me why their website has a low Alexa rank. Alexa, an Amazon-owned analytics service shows and ranks different websites and can even tell one the audience their website is getting; including gender, education and age groups. The question often remains; How does Alexa work? Do they monitor the entire Internet?
The answer is a lot less mythical; it uses statistics from users who download the Alexa Toolbar (and fill in their gender, education, etc) and visit your website. It is commonly statistical sampling and has been done for the past 60 years for tv shows.
Being an engineer at heart, How does Alexa work? A little analysis at hand. Furthermore, with some scripting, you can boost your Alexa ratings quite a bit. read more