While the business side of IT was too busy making definitions, and spending numerous hours (and hey, budgets) wondering if one would use REST versus it’s WS- counterpart; a open community namely the Internet, provided the world with home brewed services.

Big players such as Google, Facebook, and Yahoo, provided a simple new way to interact with what they were providing all along; services. You could use a certain service in another context. Without overwhelming the corporate ignorant world with buzzwords.

I believe corporates will often follow, it takes another caliber with a more innovative way of thinking to move things forward.